Global Site Structure ( Part 2

This is a second blog in the Global Site Structure Series. In case you haven’t read the first one, you may want to read it here.

Today, we will look at Nike’s website: It is one of my favourite website when it comes to a clean Global Structure. is a true Global eCommerce site. It has different catalogs based on regions .Looking at it from outside, it looks like Nike has given special emphasis on two points –

  1. They have regional catalogs – they do not sell the same merchandise in every region.
  2. The structure is ready to cater to countries where multiple language. I would like to see more languages for India 😀.

They make it really simple to change the region. The regional setting are shown via Flag at the top right corner of the website. Each region has a homepage designed to connect with that region. Here is the home page for India.

Source Url:

If you look carefully at the url, you shall see that has a consistent url pattern [<region>/<language>] ]which helps SEO, fallback rules and discoverability.

If one wants to switch to a different region and a language spoken in that region, one can do so quickly by clicking on the Flag. They have implemented a special page which they refer as Language Tunnel for switching between different regions and language sites spoken in that region.

Let’s look closer at the experience of switching the website from India (UK English) to let’s say Switzerland. When I clicked on the Indian flag, I was directed to Language Tunnel


Screenshot url:

On this screen, when I clicked Europe, it listed all the country sites. Clicking on Switzerland opened a popup which listed four languages in which the site is offered. Here is how they do it today, please refer black pop-up where offers Switzerland site in four languages – English, French, German and Italian:


Screenshot url:

Clicking the language in the popup opens up the site with Swiss flag on the top right. If you switch between different language sites for Switzerland, you shall see that they have a very consistent and clean url structure [<region>/<language>] as I described earlier.





In the next blog, I will talk about how one could set up the content structure in AEM to support such a website.

I hope you are enjoying reading these blogs.


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